sharoneliasi/blog

Well this is in fact the story behind the re-branding process I recently had.

During the years I designed my logo and the entire branding related to it by myself.  One day I felt that the previous design must go and this time, I was ready to have someone else designing the new look.

So I searched for him, a lot.

I searched for recommendations on a graphic designer in many different photography forums and felt that none of them can meet my expectations.  I am not saying they were not good,  I just wanted to see some work that will take my breath away. I wanted to hire someone that will give me the feeling of being special just like the way I treat each and every one of my clients, someone who will search and explore and see beyond any obvious path and way.  A good branding process must be something that offers a lot more then the obvious aesthetic experience, it should reflect the heart of your creation, it needs to have a deeper correlation with the meaning of your artistic and business intentions – A strong concept.  Then come the graphics that match the concept and present it.

It took me weeks till I’ve found the one – Jonathan Yuen from Singapore. Through exploring his website I had a strong feeling that this might be the beginning of the process. We started rolling…

The definition of the concept was an intensive process. Words, ideas, questions and answers that created a solid background for the visual interpretation that followed.  It was an exceptionally interesting process!  It was one of the very few times when I have found my self on the other side – The client’s side.  I specified the guidelines and then let Jonathan do his magic.  Step by step we exposed the final concept. The next step, designing the Logo, was the visual base for the entire concept.  The logo, as you have probably noticed, is created with 2 red Ls that shape the letter S for Sharon, they also function as framing brackets. This concept is strongly shaped in the business card. When folded, the Ls shape the original logo. When the card is open, the Ls become a framing brackets for my information that was hidden inside. Design is complete.

Finding a place that can Print this card wasn’t easy at all.  I searched for a printer that can handle this design and couldn’t find one for weeks. During the time, I printed a flat version of the card waiting for the right time to research for a printer again… I entered Parkland Printing & Graphics store in Coral Springs one day to print the flat version again not even thinking about asking if they can print the folded card. Going through their work samples… It took me just few minutes to understand that maybe, the place that I was looking for is just 2 minutes from my home. So I asked.  Rochelle and Harvey were very confident about their ability to print the card, few days ago I held the first card in my hands.  That was the end of a very creative process that gave me an exceptional chance to feel  like a valued client, same feeling I will do anything I can to provide to my clients.

Happy, Creative New Year!